Live4India built the news app as a free app. This SERVICE is provided by live4India at no cost and is intended for use as is.This page is used to inform visitors regarding our policies with the collection, use, and disclosure of Personal Information if anyone decided to use our Service.
Objective and Scope
Live4India (“we”, “us”, “our”) values the trust placed in us by data subject (“you”, “your”, “user”, “subscriber”) and therefore, we assure that we follow the highest standards of privacy guidelines to protect the information shared by you with us.
By using Live4India (for example, when you register for an account, enter a contest or promotion, communicate with us, on our sites or applications or through social media), you agree to provide consent to our collection, use and sharing of your personal information as described in this policy. In some cases, particularly if you reside in a country governed by a data protection regulation, we may ask you to provide explicit consent to access our services before proceeding for further operations.
If you are a traveller visiting various countries around the world and avail the Platform’s services, then we will determine your location using your IP address to determine the relevant Live4India services which should be offered to you. In the event IP detection fails, we will consider the last cached location as your current location to provide you with Live4India
And the consents obtained at the time of registration in that location will be valid for processing of your personal information. We use third party service providers to help us determine your location to provide you with appropriate content and services on our Platform.
Upon implementation of GDPR, existing user in order to receive full scale services as provided will be required to opted in, subscribe and consent for provision of services, failure to subscribe will deny the use the access and full use of the services provided by the Live4India.
Collection and Use of Personal Information
‘Personally Identifiable Information’ or ‘PII’ is defined as any information that identifies (whether directly or indirectly) to a particular individual or natural person, such as the individual’s name, postal address, email address, mobile number and any other specific identifier indicating to that particular person. When anonymous information is directly or indirectly associated with personal information, the resulting information also is treated as personal information.
A. Information you provide to us
Information Collected at the Time of Registration
When you register using your web accounts like Facebook & Twitter we retrieve the following Information from your account(s) to continue to interact with you and to continue providing you the Services. Information that we collect include –
Public profile information – (Facebook & Twitter) Information collected under my profile section when a user has completed with the registration:
Date of Birth
Profile picture upload
We may collect sensitive personal information when you provide feedbacks, report spam, participate in polls, survey, contest etc. for the activity it is being collected. This information will only be captured if you have provided us with explicit consent.
Information collected when you use our Mobile Application
When you download our mobile application we may collect, including but not limited to, the below information from you-
Location/IP address for geo-locating
SMS for OTP
Android Advertiser ID/ iDFA ID
Information you provide to us voluntarily
If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Site, we may collect and store such information.
We may collect additional information at other times, including but not limited to, when you provide feedback(s), modify your content or email preferences, respond to surveys, provide comments, or communicate with us. This information may include your name, e-mail id, mobile number, location, etc.
B. Information automatically collected while browsing /navigating through the website.
Do Not Track
The Website and Live4India currently do not process or respond to “Do Not Track” requests/signals which some internet browsers have the ability to send out.
Log File Information
We automatically collect limited information about your computer’s connection to the Internet, mobile number, including your IP address, whenever you visit our website(s), application or services. Your IP address is a number that lets computers attached to the Internet and recognize where you send data – For e.g. pages you viewed. We automatically receive and log information from your browser, including your IP address, your computer’s name, your operating system, browser type and version, CPU speed, and connection speed. We may also collect log information from your device, including your location, IP address, your device’s name, device’s serial number or unique identification number (e.g. UDID on your iOS device), your device operating system, browser type and version, application version, operator name, screen size, CPU speed, and connection speed etc.
We may use “clear GIFs” (Web Beacons) to track the online usage patterns of our users in an anonymous manner, without personally identifying the user. We may also use clear GIFs in HTML-based emails sent to our users to track which emails are opened by them. We use this information to inter-alia deliver our web pages to you upon request, to tailor our website/Application or Services to suit the interests of our users, to measure traffic, to improve the quality, functionality and interactivity and to let the advertisers know the geographic locations from where our visitors come.
C. Inferred Information through usage and log data
We may track certain information about you based upon your behaviour on the Live4India. We use this information for conducting internal research on our users’ demographics, devices, interests, and behaviour to better understand, protect and serve our users.
We may also collect Your Information to track user behaviour and preferences for internal analytics and research. We may also use your information:
i. To evaluate your interest for various genres of content, services, offers;
ii. To perform analytics and conduct customer research, to determine your interest, for identifying content that generate sales and to analyse traffic patterns. If you choose to post messages on social media accounts, message boards, chat rooms or other message areas or leave feedback, we will collect that information you provide to us. We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law.
The above information may also be captured by keeping cookies on our websites by our affiliates for the purposes mentioned above.
D. Information we collect from third parties
a) Information obtained from other Sources
We may receive information about you from other online sources. We may add it to our account information system and treat it in accordance with this policy. If you provide information to the platform provider or other partner to whom we provide services, your account information including PII may be passed on to us. We may obtain updated contact information(s) from third parties in order to correct our records and fulfil the Services or to communicate with you or share the information with any third party.
b) Information obtained from third party websites
If you link, connect or login to your T.V. Today Network Ltd account with third-party services they may send us information such as your registered e-mail id and public profile information from the service as stated below;
Facebook – Email ID and public profile information which includes name, profile picture, age gender etc.
Twitter – Email ID, see who you follow, read tweets from timeline, post tweet for you, access direct messages and update your profile
c) Demographic and other information
We may reference other sources of demographic and other information to provide you with more targeted communications and promotions. We use various third-party analytics service providers, among others, to track the user behaviour on our website. They are used to support display advertising towards helping us gain understanding of our users’ Demographics and Interests. The reports are anonymous and cannot be associated with any individual personally identifiable information that you may have shared with us. You can opt-out or opt-in by giving a consent at to serve you advertisements when you visit our website or applications.
d) Subscription or Paid service information
When you chose any subscription or paid service, we or our payment gateway provider may collect your personal information such as address or billing information, including your credit/debit card number and expiration date etc. The subscriptions or paid Services may be on auto renewal mode unless cancelled. If at any point you do not wish to auto-renew your subscription, you may cancel your subscription before the end of the subscription term or contact us on our support e-mail.
*In case of sharing or referring the subscription to another user then the personal information of the referrer will only be used for the purpose for which it has been shared by the . Other than the purpose, we won’t provide or process the referrals personal information for analytics, direct marketing etc. without prior consent provided by the referral to receive such services from us.
e) Transactional and Billing Information
Based on your purchase of a subscription or paid service, our payment gateway partner may collect information, including but not limited to, your credit/debit card details or other bank account details along with your billing address. This information is stored by the payment gateway partner. For instance, the Services will be using third party payment gateway partners to process and facilitate the payment of your subscription fee to the Services for providing you access to the subscription; such payment gateway partners are not controlled by us. When you visit such payment gateways you do so at your own risk. We encourage you to familiarize yourself with the privacy statements provided by such payment gateways prior to providing them with information about you or entering into any transactions with them. We do not assume any responsibility or liability for such payment gateways, the content of such payment gateways and their privacy practices, nor do we endorse them.
We may receive financial or transactional information (for e.g., transaction ID, order ID etc.) from third party vendors in case of payments, for reconciliation and validation of transactions and also for the purpose of resolutions of complaints (in case of failed transactions and refunds).
Disclosure to Third parties
a) Service Providers
b) Promotional Offers
We may share or disclose your personal information outside of Live4India when we have your consent. For example, providing SMS and E-mail related services such as marketing newsletters, promotions and offers.
We do not provide any personally identifiable information to third party websites / advertisers / ad-servers without your explicit consent.
In the event Live4India is merged with or acquired by another company or in case of re-organization or re-structuring of business, we and our affiliates may share your personal information, wholly or in part, with another business entity.
e) Business transfers
Information we share with our group companies/affiliates
When you interact with any of the Live4India websites (such as follow articles, follow other users, follow activities etc.) Live4India will collect your follow activities and create a Live4India profile against those activities for you to refer to them at a later stage and review articles and your activities. Live4India doesn’t collect any additional personal information but only tracks your behaviour on various Live4India Websites and the activities that you choose to follow or the users you wish to follow. Any comments, views, shares that are performed by you on the Live4India Websites will be publicly available information.
Usage of our Mobile Applications
This policy shall also apply to our Mobile Applications that are available in the country governed by a data protection regulation. These Mobile applications have been updated to make them compliant to the country governed by a data protection regulation and few of the services have been discontinued in certain platforms in the country governed by a data protection regulation. You are urged to update to the most current version of certain apps listed and/or to delete certain apps that we no longer provide access, service or support so that we do not collect or store information of users located in the country governed by a data protection regulation. If you use an older version of these apps and/or access discontinued services, then we may collect, store and process your information. In such case we would not be responsible or liable for such collection, storage and processing of your information.
Purposes and Lawfulness of processing
We will only collect and process personal data about you where we have lawful basis. Lawful basis on which we would process your personal information includes obtaining explicit consent from you for processing your personal information or processing for “legitimate interests” where processing is necessary by us to provide you with services (For e.g. processing your information by our group companies/affiliates).
We use information to provide, analyse, administer, enhance and personalize our service and marketing efforts, to process your registration, to provide you services, and to communicate with you related to below mentioned points. For example, we use information to:
Analyse and understand our audience, improve our service (including our user interface experiences), recommendation algorithms and delivery which may require sharing personal information with our group companies and affiliates or third-party service providers.
To help advertisers understand our audience and confirm the value of advertising on our websites or Applications (however it is usually in the form of aggregated statistics on traffic to various pages within our site) and to provide you relevant ads.
To help advertisers understand our audience and confirm the value of advertising on our websites or Applications (however it is usually in the form of aggregated statistics on traffic to various pages within our site) and to provide you relevant ads
Allow you to participate in interactive features offered through our Services.
Sharing with our customer support team to resolve your queries/concerns related to your rights or services provided to you.