4 Brand-Building Tips on Using Instagram for Your Company
How to Produce a Powerful Instagram Social Media Marketing Strategy
One of the most powerful marketing tools online marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your service or products on social media platforms is an excellent way to increase brand awareness, engagement, sales and leads.
Nevertheless, many people are left scratching their heads when it comes to marketing with Instagram.
Much of us utilize Instagram as a personal account to publish images of our family, friends, holidays and food – but how can it connect into organisation? And should it?
With the speed of which Instagram is growing, don’t ignore its value to increase your brand and marketing efforts.
It has become an incredibly valuable marketing platform and even though the 18-29 years of age’s are still widespread users, the higher age groups are catching on and catching up fast.
Some 2018 Instagram statistics from Sprout Social are telling:
• 7 out of 10 hashtags on Instagram are branded
• 80% of users follow a business on Instagram
• 65% of top-performing Instagram posts feature products
If you feel the pull to check out Instagram as part of your social media marketing method, have a look at these preliminary tips to assist you start:
1. Usage Hashtags Carefully
You don’t need to stuff every hashtag you can think of in one post, however you do require a minimum of a couple of.
A hashtag is the # sign followed by descriptive words about your image as in this example, I utilized #marketing and #ctaconf, linked site which was the conference I was participating in at the time.
When a user clicks/taps on a hashtag or types a hashtag into the search box, it raises all images that utilize that hashtag. The user can even sign up for continue to follow that hashtag.
The hope is the user will see your photo, head to your profile and best-case circumstance, follow you and get engaged with more of your posts!
When hashtags are very popular, the competition to show up in the results is strong. Comparable to SEO keywords, the more popular a term is, the harder it is to remain at the top of the search results page. Thus, my example of using #marketing really was useless if I wished to get any traction from that post.
You wish to make your hashtags pertinent to your organisation and area, however likewise engaging enough that a user would type them into Instagram’s search box.
• Say you have a pizza joint in Vancouver. You post a picture of your Pepperoni pizza with the hashtags #VancouversBestPizza #NicolosRestaurant #DeliciousDeepDish
• Or you’re a Toronto wedding planner. You publish a picture of a groom and bride’s very first dance with the hashtags #TorontoWeddingPlanner #LoveWins #WinterWedding
Holidays and special events are an exceptional time to promote your service and gain Instagram followers. Whether it’s a sale on Black Friday, a Thanksgiving-related usage for your product or an item shout-out on National Dog Day, they are all perfect chances to showcase your company brand name in a non-salesy way.
2. Thank Your Audience for Showing Up
You don’t just post a bunch of photos and hashtags and wait for the likes to roll in.
To acquire Instagram followers, engage with your audience and grow sales or leads, you need to put in the time.
See an example here from video expert Michele Moreno where she reacts back to each of the remarks left on her video post.
If somebody leaves a remark or concern on one of your posts, take the time to respond and thank them/answer their question.
Have a look at their profile, and if you like what you see, follow them.
Businesses often follow commenters first, in the hopes that they might return the favour.
You can likewise search for individuals who might be interested in your product, then talk about their images and/or follow them, however don’t spam them with an ask to follow you immediately.
3. Interact with the Right Influencers
Influencers are Instagram users who can affect your target market because of their popularity and/or social media following.
Danielle Bernstein is a fine example of an influencer who worked with a brand name. You might not acknowledge her name, however the 1.8 million followers of her Instagram account WeWoreWhat do.
Bernstein and FIJI Water worked together to create BodyWoreWhat, a marketing project offering 8-minute exercise videos with her and her personal fitness instructor.
That might be a severe example, and unless you have deep pockets you most likely will not have the ability to attract an influencer with almost two million followers.
However do not despair. From mommy blog writers to regional foodies, you can constantly find somebody who your target audience follows, likes or admires. Perhaps they ‘d want to review your product or take a picture using it – use your imagination!
4. Don’t Just Shill Your Products
Instagram is not the location to just share item shots all the time. Consider the experience people have utilizing what you’re providing, or the advantages it offers individuals.
Even better, show real-examples. Asking for user-generated content from your audience is one method to do this. That suggests that users share their pictures utilizing a hashtag you supply.
If you have any queries about exactly where and how to use www.Kv.Ee, you can contact us at the web site. The online furnishings shop Wayfair.com does user-generated material extremely well. They have a user-generated project that lets customers share pictures of their elegant Wayfair-filled houses utilizing the hashtag #WayfairAtHome.
Be sure to let people know that their images might be featured on your page and you can increase your Instagram content big time – for free!
No matter how you use Instagram for your company, be genuine and true to your brand name. It’s what the platform is everything about, and it’s going to assist you grow your organisation, gain Instagram followers and attract sales or leads.